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Transfer
The "Transfer" technique is an extremely powerful visual and associative propaganda tool. The essence of the method is that the propagandist takes a figure we already know, deeply respect, and...
Euphemisms
The technique of euphemisms is one of the most sophisticated tools of linguistic framing and political communication. It serves a magical function: the propagandist uses words and phrases...
SPARKLE IN GENERAL
In the classic theory of propaganda analysis, “Glittering Generalities” is the perfect counterpart to “Name-Calling.” While the purpose of name-calling is to discredit a good idea or...
Name-Calling
Name-calling is the oldest, crudest, and most effective tool of propaganda. The essence of this technique is to associate a person, group, or idea with a negative symbol...
The Normalization of Genocidal Rhetoric: Bezalel Smotrich’s Parade in New York and American Hypocrisy
While international legal institutions and human rights organizations are increasingly documenting the humanitarian catastrophe unfolding in the Gaza Strip and the violations against the Palestinian population...
